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Departments Humanities & Social Sciences Faculty

Dr Elsa Cherian

  • Home
  • Workshops /seminars Organized
  • Teaching Experience: Nerist Arunachal Pradesh ; Nit Arunachal Pradesh
  • Ph.d. Topic
  • Pg Industrial Training
  • Pg Dissertation
  • Sessions Delivered In Workshop
  • Fdp (6 Months) Iim Kozhikode
  • Publication
  • Papers Presented In International Conference

Dr Elsa Cherian

Assistant Professor
elsa.cherian@nitm.ac.in   
6909977390
Qualification : Ph.D. Management ; Bharathiar University; MBA ; University of Kerala
Area of Research : My research interest lies in exploring the economic potential of North East India through sustainable development of North East Cardamom and Lakdim (Lakdong Turmeric) in Meghalaya. I aim to generate actionable insights on production, processing, and marketing of these spices, leveraging the Spices Board of India's agro-technical guidance and merchandising support. By introducing innovations from various streams of engineering technology, I seek to enhance the efficiency, productivity, and sustainability of cardamom and turmeric cultivation, processing, and marketing. Ultimately, my research aims to contribute to the economic growth and development of North East India, particularly Meghalaya, by promoting sustainable agricultural practices, environmental conservation, and interdisciplinary research collaborations.

  • Organized 2 day Finishing School Training Programme on “ Navigating the transition from Academia to the Industry” from 14th -15th May 2024 at North Eastern Regional Institute of Science and Technology (NERIST)  Arunachal Pradesh as the Co-ordinator of the programme.
  • Organized 5 day Workshop on Entrepreneurship Development Program and Technical Communication from 4th-8th November 2019 at NIT Campus under TEQIP-III. NIT Arunachal Pradesh

Employed with : NERIST

Employed with Centre for Management Studies, North Eastern Regional Institute of Science and Technology, (NERIST) Arunachal Pradesh from Jan 2016- June 2017 and July 2023- June 2024
 
Employed with : NIT Arunachal Pradesh

Employed with Department of Management & Humanities National Institute of Technology (NIT)  Arunachal Pradesh, from Jan 2018- Dec 2020; Jan 2022-July 2022
 
Employed with : Shanthigiri College of Computer Sciences Affiliated to Mahatma Gandhi University (State University), Kerala from June 2014- March 2015

The Problems & Challenges of Kerala Cardamom Farmers Vis-A- Vis the Merchandising Potentials in Market Demand Re- Positioning & Global Branding Of Kerala Cardamom

Company

Hindustan Machine Tools (HMT) LTD.

Project Title

Estimation   Of    Financial   Performance   &

Profitability

Company

Vijaya Bank

  • Delivered a session entitled ‘Funding Opportunities for Start-ups’ during 5 day Workshop organized by Department of Management and Humanities, NIT Arunachal Pradesh from 4th to 8th November 2019
  • Delivered a session entitled Techniques of ‘ New Idea Generation’ during 5 day Workshop organized by Department of Management and Humanities, NIT Arunachal Pradesh from 4th to 8th November 2019

  • FDP on Advanced Certification in Academic Research and Data Analysis conducted by IIM Kozhikode June 2021- Jan2022

S/N

Name of Journal

Topic

Vol.

Page

no:

ISSN

Month &

Year

Published

by

1.

International Journal of Community Development & Management Studies (IJCDMS)

The emergent global marketing challenges for Kerala cardamom producers vis-à-vis the role of the spices board of India

1

39-62

2576-

4306

August 2017

John Molson School of Business Concordia University

Author: Elsa Cherian (Sole Author)                                                               

S/ N

Name of Journal

Topic

Vol

Issue

Page no:

ISSN

Month & Year

Impact Factor

1.

International Journal of Research in Business Management (IMPACT: IJRBM)

Consequences of marketing regulatory ecosystem through centralised e-auction system of spice board on Kerala cardamom farming community

9

11

1-18

2347-

4572

 

Online 2321-

886X

Nov 2021

6.58

2.

International Journal of Scientific Development and Research – IJSDR

Covid-19 lockdown dimensionally & tectonically affecting Indian business, finance, entrepreneurship, interpersonal relationships digital

dependence, and human livelihood

6

12

128 -

143

2455-

2631

Dec. 2021

4.39

3.

International Journal of Advanced Research (IJAR)

The challenges in re- orienting Kerala cardamom farming expertise to augment cardamom merchandising potentials through global market re- positioning and patent-branding

9

11

722-

733

2320-

5407

Nov 2021

7.08

4.

International Journal of Sales & Marketing Management Research and Development (IJSMMRD)

Innovative techniques in market demand repositioning and streamlining of post- harvest imperatives of cardamom to recapture its lost glory as queen of spices

12

1

1-16

2249–

6939

 

ISSN (E): 2249–

8044

Jun 2022

9.15

5.

International Journal of Creative Research Thoughts (IJCRT)

E-Business and E- Commerce in The Indian Context Of Growing Economy and Changing Business Environment

10

8

608-

627

2320-

2882

August 2022

7.97

S/

N

Title of the paper

Conference Name

Conference

Organizer

Dates

1.

“The problems & challenges of Kerala cardamom farmers vis-a- vis the merchandising potentials in market demand re-positioning & global branding of Kerala cardamom”

 

iMarC III Marketing Transformations:

Reimagine, Realign & Rework

Indian Institute of Management

 

IIM

Shillong

30th & 31st of January 2024

 

2.

 

“Need For Tectonic Rearrangements In Marketing Strategies Of Kerala Cardamom Export, With Smart Branding Based On Its Medicinal-Curative Properties & Qualitative Superiority”

 

ICRMT-2023

International Conference on Re-imagining Marketing with Technology

 

Indian Institute of Management

 

IIM

Jammu

 

10th -11th February 2023

 

3.

 

Contemporary Issues In Marketing Regulatory Ecosystem Through Centralised E-Auction System Of Spice Board On Kerela Cardamom Farming Community

 

CIEMC 2022

“International Conference on contemporary issues in Emerging Markets”

 

Indian Institute of Management

 

IIM

Bodhgaya

 

27th & 28th October 2022

 

4.

 

“Innovative Techniques In Market Demand Repositioning And Streamlining Of Post-Harvest Imperatives Of Cardamom To Recapture Its Lost Glory As Queen Of Spices”

 

iMARC 2021

“Innovations in Contemporary marketing Theory & Practice” International Marketing Conference

 

Indian Institute of Management

 

IIM

Shillong

 

21st & 22nd April 2021

 

5.

 

“The Challenges In Re-Orienting Kerala Cardamom Farming Expertise To Augment Cardamom Merchandising Potentials Through Global Market Re-Positioning And Patent-Branding”

 

CERE 2021

“Conference on Excellence in Research & Education” International Conference

 

Indian Institute of Management

 

IIM

Indore

 

18th to 20th June 2021

 

6.

“Covid-19 Lockdown Dimensionally Affecting Interpersonal Relationships, Concepts And Habits Of Food, Family, Leisure, Livelihood, Entrepreneurship And Digital Dependence”

 

“Exploring Collaborative Research Opportunities in Humanities            and Social Sciences –

Beyond Boundaries”

 

National Institute of Technology

 

NIT

Warangal

 

8th to 10th January 2021